Value is the Potential to Serve
A cornerstone for any successful business is to generate value for its customers.
Value is of course, a stimulus for each client to choose you in the first place. Something has value as long as it is able to efficiently meet a need, fulfill a desire, and generate a positive emotional response.
Value is defined by the individual. Understanding and catering to these individual perceptions is the key into the world of value.
Both consumer and provider must benefit from the value proposition if it is to be seen as viable. So how can this be achieved?
Innovation: Creating additional products or services that appeal to what may very well be a subconscious desire. Presenting something that has appeal in part at least, because it is new and unique.
Added Value: You have a product, a service; now you wish for it to be seen as better, more attractive, of greater value than it already possesses.
Price consideration is one method; offer the same for less. Attaching additional components to the original offering; more for the money.
Presenting both added products or services for a price lower than the original; more for less.
Ultimately, value is providing a service. Yes, you must serve the wishes and desires of your client in a manner that is both perceived as being worth the money; all the while allowing your business to success as well, serving your needs as well.
Actively listen to your clients; get to know them, assess their buying habits, guide them to express their hidden desires, identify the triggers that move them to action; and above all, offer what makes them feel good about doing business with you.
When you build products and services based around your customer’s mission, you can’t help but create value.
